Cloaking
Traffic Armor
The pricing page says the Small plan costs $129 per month for 32,500 clicks per period, and defines a billable click as each load of a webpage containing Traffic Armor’s code. The Terms say the vendor may suspend or end services with or without cause or notice.
For media buyers, the central question is whether the filtering scope and click billing fit their use, and whether the license conditions are acceptable.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
This page contains no partner link to this service.
- Logo
Service logos remain the property of their owners; we use them for identification only.- Name
- Traffic Armor
- Category
- Cloaking
- Official site
- trafficarmor.com · No link provided
- Facts checked
Scoring, routing, and click rollover
Traffic Armor’s homepage and pricing page describe these features and terms, checked on 2026-10-31.
- Service model: the provider describes a cloud-based application for analyzing, tracking, and filtering website visitors.
- Visitor controls: the homepage says users can allow, block, or reroute visitors.
- Verdict speed: the homepage claims verdicts return in under 50 milliseconds.
- Click carryover: the homepage states unused clicks roll over and never expire.
Four plans set click allowances
The pricing page lists three monthly plans and one daily plan, each with a stated click allowance.
- Small: the pricing page lists $129 per month for 32,500 clicks per period.
- Medium: the pricing page lists $299 per month for 150,000 clicks per period.
- Large: the pricing page lists $599 per month for 599,000 clicks per period.
- Daily: the pricing page lists $599 per day for 750,000 clicks per period, with a seven-day commitment.
Separately, the homepage lists plans starting at $129 per month and a per-click price of $0.0008 at scale. The terms say some services have minimum billing commitments; canceling a recurring payment profile before meeting one can trigger retroactive click deductions. The terms also say each license sets its own usage limits, which may be based on time or usage.
Visitor filtering and its limits
Traffic Armor presents its filtering service for businesses seeking to screen proxies, VPN users, bots, scrapers, and competitors. The vendor says every plan includes proxy, VPN, and Tor detection. It also lists custom rules, blacklists, silent rerouting, geo controls, and click analysis. Customers may use uploaded lists and custom blacklists to inform filtering policies.
Advertising platforms prohibit cloaking and may block the accounts of advertisers who use it; such offers can also be restricted by law, age rules, or region. Check network and platform rules and local law; this is not legal or financial advice.
Script, server, edge, or DNS routes connect the service
The vendor lists four integration routes: a script tag, server-side code, edge, or a DNS record. Its terms describe the service as hosted on Traffic Armor’s servers and made available through its website and associated domain names. The source material names the routes but does not provide implementation steps here.
Traffic Armor’s site provides an account login and a signup option for users who are not registered. The vendor says it uses third-party subprocessors, subcontractors, and content delivery networks to help provide services. Its data-processing terms say a list of subprocessors is available on request.
Support questions on rules and data
The DPA states that customers may request relevant security documentation and information, but may exercise this right no more than once per year. The DPA says a list of Traffic Armor’s sub-processors is available on request. Clarify where covered personal data is processed, since the DPA says data centers are outside the European Union.
Ask how the vendor applies its stated controller and processor roles, and what notices, consents, and rights customers must secure. Check which service-related data may be used for billing, account management, support, development, and marketing. Also ask what information the vendor provides after a security incident and how deletion works after deactivation.
If a customer cannot access relevant data independently, the DPA says assistance with individual or authority requests is at the customer’s expense. Confirm how that condition applies to the intended use, and ask for the applicable retention period and safeguards.
Refund and account conditions narrow control
Termination does not generally entitle customers to a refund, and unpaid obligations for the billing period become due immediately. The refund policy says refunds are not issued because the service sells non-tangible, irrevocable goods. The vendor also reserves the right to suspend or end services at any time, with or without cause or notice.
The license is non-transferable and limited to the licensee’s internal business purposes. The terms prohibit using the service for advertising fraud and accessing or searching it outside publicly supported interfaces, including through scraping. The terms state that some services have minimum billing commitments, and canceling a recurring payment profile before satisfying one can result in retroactive click deductions.
The terms describe the service as provided as-is and disclaim warranties of uninterrupted or error-free operation. The vendor excludes refunds or exchanges for incompatibility with third-party software and does not warrant compatibility with third-party programs. Several details are missing; they are listed under What we could not confirm.
Click carryover and account data rights
- The vendor says unused clicks carry forward to later periods and remain available after cancellation while the account is active.
- Traffic Armor’s terms say customer-generated or uploaded data remains the account owner’s property. The Terms also say the vendor does not claim ownership of stored data or content.
- The refund policy lists conditional remedies for account approval, non-delivery, and approved deficiencies. The conditions include reporting deadlines, evidence, and technical approval; they do not amount to a general refund entitlement.
- The DPA describes the customer as controller and Traffic Armor as processor acting on the customer’s behalf.
Single-account licenses define business fit
Each purchased license is tied to a single account, and every business or operation must have its own account. The license terms set usage limits, which may be based on a time span or a usage cap.
This structure suits a buyer whose operation fits within a defined account and license scope. Separate businesses or operations require separate accounts under the stated terms.
The beta/trial license is non-exclusive and non-transferable, for internal business purposes during the trial program or until the vendor ends it. Buyers considering trial access should check that scope against their intended use before proceeding.
Compare filtering by written terms
Compare filtering services by their stated visitor scope, billing unit, integration routes, data retention, and refund conditions. In general, written limits and cancellation terms matter as much as feature lists when assessing whether a service fits a media-buying workflow.
What we could not confirm
- Supported platforms: named advertising platforms and compatibility details
- Integration documentation: implementation instructions, supported code environments, and troubleshooting guidance
- Analytics: report contents, export options, and retained visitor-record scope
- Billing: payment methods, taxes, renewal dates, and usage measurement by plan period
- Trial access: eligibility, duration, and conversion terms beyond the stated license conditions
- Support: response targets, service hours, and helpdesk contents
- Data security: technical safeguards and the requested security documentation
- Subprocessors: current provider names and their processing roles
Questions about clicks and account terms
What counts as a billable click?
A billable click is each load of a webpage containing Traffic Armor’s code, according to the pricing page checked 2026-10-31. The definition is tied to page loads, rather than a separate visitor count. Buyers should compare that wording with their expected traffic and the usage limits in the applicable license.
What does the refund policy say about non-delivery?
The refund policy requires non-delivery claims in writing within 7 days of the order date, according to the policy checked 2026-10-31. It also describes other conditional remedies, including an account-approval condition and procedures for approved deficiencies. Those provisions are distinct from a general right to recover fees.
What happens during account review?
Traffic Armor says new accounts undergo manual review, typically completed within 24 hours of purchase, according to its refund policy checked 2026-10-31. The policy also describes a full-refund request if the service cannot approve an account or provide limited access within 7 days of purchase. Buyers should distinguish the stated review process from that conditional remedy.
How long does Traffic Armor generally retain click data?
Traffic Armor’s Terms say customer click data is generally retained for a maximum of 3 months, checked 2026-10-31. Its homepage and pricing page phrase the same general maximum as three months. The published wording concerns click data; the scope of other visitor records is a separate question.
How does the DPA describe the parties?
The DPA identifies the customer as controller and Traffic Armor as processor acting on the customer’s behalf. Traffic Armor’s Terms refer customers to the DPA for processing details, and the DPA says it supplements the Terms of Service and reflects GDPR requirements.
Proceed after resolving the terms
Fits if the account scope, usage limits, and click billing match the intended operation.
Probably not if the business needs transferable licenses or a general right to refunds.
Main risk… the vendor’s terms permit suspension or termination with or without cause or notice. Clarify registration and usage questions before deciding whether to try the service.
Sources
Every fact on this page traces back to a public page listed here, with the day it was read.
- trafficarmor.com/pricingchecked
- trafficarmor.comchecked
- trafficarmor.com/legal/termschecked
- trafficarmor.com/amember/helpdesk/faqchecked
- trafficarmor.com/legal/dpachecked
- trafficarmor.com/legal/refundschecked
Notes on the making of this review
Editorial team of Payout Desk. This page rests on the public sources listed above, which Payout Desk checked on 2026-10-31. There was no hands-on testing. The page is updated when the sources change.
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