Call tracking
Alloka
Dynamic call tracking uses website code to identify advertising sources, display tracking numbers, and record calls. Alloka describes Dynamic START as including a 3-day free trial, while other pages give different trial durations.
The vendor describes Alloka as offering dynamic and static call tracking, alongside end-to-end analytics and lead-management tools.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-30.
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- Logo
Service logos remain the property of their owners; we use them for identification only.- Name
- Alloka
- Category
- Call tracking
- Official site
- alloka.ru · No link provided
- Facts checked
Dynamic numbers and static source tracking
The plans page and features page describe these options, checked 2026-10-30.
- Dynamic tracking: Alloka describes both dynamic and static call tracking (plans page, checked 2026-10-30).
- Dynamic START: 2,500 sessions, dynamic numbers, and call recording (plans page, checked 2026-10-30).
- Dynamic PRO: keyword and UTM-tag tracking, call recording, and CRM integrations (plans page, checked 2026-10-30).
- Static FIX: one advertising source tracked through a virtual number (plans page, checked 2026-10-30).
- Static FIX number: dedicated city, mobile, or 8800 number; call recording is listed (plans page, checked 2026-10-30).
- Static FIX price: 990 rubles (plans page, checked 2026-10-30).
Calls, chats, forms, and lead management
Alloka’s documentation describes tracking calls, chats, and website form requests to measure advertising effectiveness and identify customer sources. The vendor also lists incoming calls, website forms, online consultants, and callback services among tracked interactions.
For a call, the vendor says Alloka can show its advertising query, traffic source, and UTM tag. Its feature page also says calls can be attributed to advertising sources, keywords, UTM tags, and customer phone numbers.
Submitted website forms can be tracked and automatically added to a CRM, according to the vendor. Alloka describes its broader offer as including call tracking, end-to-end analytics, and lead-management tools.
START, PRO, and FIX have different terms
Alloka’s pricing pages list separate prices and trials for its dynamic plans, while its homepage and feedback page describe other trial periods.
- Dynamic START — 2,990 rubles; 3-day free trial; price excludes VAT (plans page, checked 2026-10-30).
- Dynamic PRO — 4,990 rubles; 7-day free trial (plans page, checked 2026-10-30).
- Static FIX — 990 rubles (plans page, checked 2026-10-30).
- Listed plan prices exclude VAT (plans page, checked 2026-10-30).
The homepage says Alloka offers a free 7-day period. The plans page gives Dynamic START a 3-day trial and Dynamic PRO a 7-day trial. A review on the feedback page describes a free trial lasting two weeks. These are conflicting descriptions, so buyers should confirm the applicable trial before choosing a plan.
The vendor says the listed tariffs are sold at fixed prices without additional or hidden fees. It also states that its callback widget is free on PRO and Mini plans.
Questions to settle before relying on Alloka
Before relying on a tracking service, ask which legal entity would sign the agreement and where its registered and operating addresses appear. Company history can also help clarify which business is responsible for the service.
Ask how to obtain the offer document and review its terms before committing. Confirm which document governs the purchase, billing, service scope, and cancellation, and keep a copy of the version provided.
Website code connects visitors to calls
Alloka’s documentation describes a flow in which website code identifies visitors’ advertising sources, tracking phone numbers appear, and calls are recorded. Dynamic call tracking can identify an advertising source down to the keyword, according to the same documentation.
Static tracking uses a different mapping: the documentation says one phone number is assigned to one advertising channel. Alloka lists federal 8800 and 8804 numbers, plus city numbers in Moscow, Saint Petersburg, and 31 other Russian regions.
The documentation says mobile phones, Megafon numbers, and a company’s own SIP numbers can be connected. It also describes backup communication channels and regular checks of number availability. The provider says it works with different telephony providers to select call routes automatically.
When used with a CRM system, Alloka says the service can show which calls led to deals. The vendor’s plan descriptions also list CRM integrations for Dynamic PRO.
Trial wording and integration scope constrain choice
- The homepage states that Alloka offers a free 7-day period, while the pricing page lists a 3-day free trial for Dynamic START and a 7-day free trial for Dynamic PRO; a review on the feedback page says the trial period is free for two weeks.
- The help page says Dynamic START suits sites with up to 100 visitors per day.
- The help page says Dynamic PRO suits sites with 300 or more unique visits per day.
- The provider describes the Megaplan integration as having basic functions, with more planned for a later release.
Attribution, recordings, and reports cover more than calls
Alloka’s feature pages describe source attribution, call playback, report exports, and email tracking.
- The vendor says calls can be linked to advertising sources, keywords, UTM tags, and customer phone numbers.
- Call recordings can be played back, and call reports can be exported to Excel or CSV, according to Alloka.
- Alloka says reports can be scheduled daily or sent weekly by email, with call counts, target-call counts, sources, campaigns, and pages.
- Email tracking logs events and displays the source, subject, and message text; replacement addresses can use the customer’s own domain.
- The vendor says invoices can combine multiple tracking objects and, for agencies, multiple clients.
- An English-language website and personal account are listed by Alloka.
Compare trackers by numbers and attribution
Compare call-tracking options by number types and countries, attribution depth, recording and routing, integrations and API, plan structure, per-number charges, data retention, and support. In general, buyers should match these criteria to their traffic sources and reporting workflow, then compare the stated terms before selecting a provider.
Choose by visitor volume and tracking model
The documentation says Dynamic START suits sites with up to 100 visitors per day. The same help page describes Dynamic PRO as suited to 300 or more unique visits per day.
Alloka lists keyword and UTM-tag tracking, call recording, and CRM integrations in its Dynamic PRO plan. Static FIX instead tracks one advertising source through a virtual number.
The PRO plan also lists integrations with Yandex.Direct, Yandex.Metrica, Google Adwords, Google Analytics, AmoCRM, and Bitrix24. Choose between these tracking models by deciding whether the campaign needs source-level or keyword-level attribution.
What we could not confirm
- Company details: legal entity, registered address, operating address, and company history.
- Public offer: the referenced document page was not read because robots.txt disallowed access.
- Data handling: retention periods and deletion controls.
- API: availability and documentation.
- Number costs: per-number charges, country availability, and usage-based fees.
- Support: service hours, response targets, and escalation process.
Answers on numbers, integrations, and reports
Can email tracking be added?
Yes, Alloka says email tracking can be added with any call-tracking plan. Its feature description says email events appear with their source, subject, and message text, while replacement addresses can use the customer’s own domain. Buyers should clarify how this fits their existing email setup.
Which systems receive call or SMS data?
Alloka says incoming SMS on mobile tracking numbers appear in the account and can create records in AmoCRM or Bitrix24. Its help documentation says call status, tags, and comments can be sent to Google Analytics. The vendor also describes sending incoming-contact data and additional parameters to Megaplan.
What can reports contain or export?
Alloka says reports can include call counts, target-call counts, popular sources, advertising campaigns, and call pages. The vendor lists daily reports and weekly email reports, with exports available in Excel or CSV. Agency managers can specify multiple email addresses for report delivery.
Which phone-number connection options are listed?
The documentation lists mobile phones, Megafon numbers, and a company’s own SIP numbers as connection options. Alloka also describes federal and regional numbers, plus city numbers in Moscow and Saint Petersburg. Ask which number type and routing arrangement applies to the intended location.
Is an English account available, and where is call tracking listed?
Alloka says it offers an English-language website and personal account. The vendor lists call tracking in New York, San Francisco, Boston, and other US cities. It also says users can set a time zone in their profile and view contact statistics in local time. Confirm the required number location directly with the provider.
How can a buyer contact the company or find tariff documents?
Alloka lists +7 (495) 640-91-89 as a contact phone number. The help center invites users to contact the company with questions and for help choosing a tariff. Its documentation points to a public offer, service terms, technical requirements, and tariff rules. Request the applicable documents before deciding.
Proceed after reconciling the trial terms
Fits if call attribution is central and the choice between dynamic and static tracking matches the reporting need.
Probably not if a clearly consistent trial period is essential before selecting a plan.
Main risk… the published trial descriptions differ, so confirm the applicable terms for the chosen plan before purchase.
Sources
Every fact on this page traces back to a public page listed here, with the day it was read.
Notes on the making of this review
Editorial team of Payout Desk. This page rests on the public sources listed above, which Payout Desk checked on 2026-10-30. There was no hands-on testing. The page is updated when the sources change.
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