Ad networks
Clickadu
CPM, CPC, SmartCPM, and SmartCPA are the four pricing models Clickadu lists for self-service campaigns. The practical difference between networks cannot be established from the supplied comparison data, but Clickadu’s own terms set funding and campaign-content conditions. Advertisers comparing buying models and publishers assessing participation terms may find the documented distinctions useful.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-30.
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- Clickadu
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- Ad networks
- Official site
- clickadu.com · No link provided
- Facts checked
Campaign models meet a funding floor
Clickadu’s pages and terms describe these roles, controls, and conditions, checked 2026-10-30.
- Roles: an advertising network for publishers and advertisers (Clickadu homepage, checked 2026-10-30).
- Publisher service: self-service or managed service (Clickadu Terms, checked 2026-10-30).
- Ad formats: banners, popunders, push notifications, inpage push, instant text messages, video pre-roll, and SKIM (self-serve page, checked 2026-10-30).
- Audience targeting: demographics, interests, and behaviors (self-serve page, checked 2026-10-30).
- Conversion measurement: conversion tracking integration (self-serve page, checked 2026-10-30).
- Self-service pricing: CPM, CPC, SmartCPM, and SmartCPA (pricing FAQ, checked 2026-10-30).
- Initial funding: the Terms require advance funding and list a minimum initial deposit of $100 (Clickadu Terms, checked 2026-10-30).
Self-serve joins advertisers and publishers
Clickadu describes its network as providing advertising and monetization services to advertisers and publishers. Advertisers can upload ads and create campaigns directly through the platform. The provider says its self-serve system supports campaign automation and statistics transparency.
The advertiser workflow covers campaign creation, launch, adjustment, and analysis on one page. Clickadu says users can manage campaigns directly, while its ad creator requires no specific technical or design knowledge. Publishers have a separate choice between self-service and managed service.
Compare networks by operating terms
In general, compare networks by the roles they serve, buying models, payment terms, traffic rules, and tracking scope. Check which conditions apply to your role before weighing the operating fit.
Choose by campaign control and eligibility
Choose advertiser self-service if direct campaign creation and management suit your workflow; Clickadu says advertisers can create campaigns on the platform. Its self-serve page also lists budget and pricing-model controls, alongside real-time performance monitoring.
Choose publisher participation only after checking the website criteria in Clickadu’s Terms. Those criteria call for content-based, fully functional sites that comply with applicable legislation. Advertisers must submit an application and accept the terms to use the service.
The written agreement also allows either party to terminate the advertiser agreement or cancel a campaign with 48 hours’ written notice. That notice condition is relevant when assessing how much flexibility the agreement provides.
Smart bidding meets refund conditions
The four self-service models differ in their charging mechanisms, while the Terms distinguish advertiser funding from publisher payment arrangements. With CPM, advertisers set the rate they will pay per thousand impressions. With CPC, advertisers set the price they are willing to pay for a single ad click.
SmartCPM uses a second-price auction: advertisers set a ceiling rate, and the winning bidder pays the second bidder’s price. SmartCPA includes an automatic optimization algorithm and charges advertisers for conversions, according to the pricing FAQ.
The Terms require advance funding for self-service advertisers and set a minimum initial deposit of $100. Managed-service advertisers may pay by prepayment, net terms, or net plus 30 days, according to the Terms. Publisher payments are made on a Net 7 or Net 30 basis by agreement between the parties.
Refunds require a written request giving reasons, submitted by email or support ticket, according to the Terms. Requests are processed within 5 business days after receipt. After a second deposit, the Terms limit refunds to balances above $100 and apply a 10% processing fee. Advertisers have six months from their last payment to request a remaining-balance refund, subject to agreement compliance.
Campaign setup links targeting and tracking
The platform lets users create and manage advertising campaigns directly. Users can set a campaign budget and pricing model. Clickadu says audiences can be targeted by demographics, interests, and behaviors. Users can monitor campaign performance in real time, according to the self-serve page.
For CPC, the provider requires a CPM test to select zones with an appropriate CTR level. SmartCPA also requires a CPM test, used to select zones with an appropriate CR level. The pricing FAQ describes SmartCPA as charging for conversions through an automatic optimization algorithm.
The self-serve page lists conversion tracking integration for measurement and an API for automation and scaling.
Content rules and payment exposure
Clickadu’s guidelines give the provider discretion to reject content, and campaign changes that breach them may lead to account suspension or termination. The terms exclude political advertisements and cryptocurrency offers from advertiser campaigns.
Clickadu states that publisher acceptance is subject to website criteria that include content-based and fully functional sites complying with applicable legislation. Clickadu says it prohibits misleading ads that provide false information, promotions involving malware or tools for unauthorized access to devices or operating systems, and ads on automatically reloaded pages.
The guidelines state that campaigns on publisher websites involved in fraudulent activity are not payable. Clickadu says publishers suspected of fraud may be banned, have balances withheld, and face legal action.
The Terms say Clickadu does not guarantee ad placement, delivery timing, or specified campaign volumes. After a second deposit, a refund is limited to balances above $100 and carries a 10% processing fee, according to the Terms. Several details are missing; they are listed under What we could not confirm.
Formats and campaign controls are specified
Clickadu lists banners, popunders, push notifications, inpage push, instant text messages, video pre-roll, and SKIM as supported formats. Its homepage specifies banner sizes of 300×250, 300×100, and 728×90.
The provider says its InPage Push ads work on any OS, including iOS, without requiring user subscription. It also says video pre-roll uses the IAB VAST protocol and supports MP4, WMV, AVI, MOV, or FLV files.
The vendor says its platform uses smart AI-based rotation. The provider also lists campaign automation, statistics transparency, conversion tracking integration, and an API.
SmartCPA is described as using automatic optimization and charging for conversions. These are provider descriptions; the supplied facts do not independently verify their operation.
Match campaign roles to written rules
Advertisers comparing campaign models may find the documented distinctions relevant, including the CPM test conditions attached to CPC and SmartCPA. Clickadu’s Terms require an application and acceptance of the terms to use the service.
Publishers can assess whether their sites meet the stated content, functionality, and legal-compliance criteria before choosing between self-service and managed service. Campaign eligibility also depends on the provider’s content restrictions.
What we could not confirm
- Withdrawal methods and payout currencies for advertisers and publishers
- Publisher minimum payout and any payment hold
- Registration and moderation steps beyond application and terms acceptance
- Supported traffic sources and geographic coverage
- Postback setup, attribution rules, and API documentation or limits
- Support hours, response times, and escalation process
- Independent verification of vendor descriptions and performance claims
Questions on SmartCPA and refunds
What does SmartCPA charge advertisers for?
SmartCPA charges advertisers for conversions, according to Clickadu’s pricing FAQ. The provider describes the model as including an automatic optimization algorithm. This states the charging basis, not a campaign outcome or expected volume.
What test does SmartCPA require?
SmartCPA requires a CPM test to select zones with an appropriate CR level, according to Clickadu’s pricing FAQ. The test requirement is part of the provider’s stated model conditions. It does not establish what conversion level a campaign will achieve.
How must an advertiser request a refund?
An advertiser must send a written refund request with reasons, either by email or through a support ticket, according to Clickadu’s Terms. The Terms say requests are processed within 5 business days after receipt.
What conditions apply after a second deposit?
After a second deposit, Clickadu’s Terms limit refunds to balances above $100 and apply a 10% processing fee. The Terms also give advertisers six months from their last payment to request a remaining-balance refund, subject to compliance with the agreement.
Where should users direct unresolved questions?
Clickadu’s contact page directs users who did not find an answer in the help section to send a message using its contact button. The page also lists a company contact address. This identifies the stated route, but does not specify response timing.
Decide by buying model and rule tolerance
Fits if… the listed pricing models and campaign controls align with the advertiser’s workflow, or a publisher’s site meets the stated acceptance criteria.
Probably not if… the campaign depends on excluded content or requires delivery commitments beyond the Terms.
Main risk… funding and refunds come with written conditions, while publisher payment timing is set by agreement. Check the applicable Terms and guidelines before applying.
Sources
Every fact on this page traces back to a public page listed here, with the day it was read.
Notes on the making of this review
Editorial team of Payout Desk. This page rests on the public sources listed above, which Payout Desk checked on 2026-10-30. There was no hands-on testing. The page is updated when the sources change.
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